A Platte River Hat Co. collection

BNG•HMN

Merch for humans who are still better than the machine. Made by one, with help from the other.

I built a hat business platform with AI. It wrote the code. It did not pick the hats, argue with the patch supplier, or notice that the logo was crooked. That part was me.

BNG•HMN is a small line of shirts and hats for people who do the part the machine can't. Taste. Craft. Showing up. Every design here was made with AI tools, which is the joke, and also the point.

Printed on demand and shipped from the printer, so nothing sits in my basement. Hats are decorated by the same print partner that makes my Dayglo truckers.

The first drop

First drop lands soon. Hats and shirts are being printed as we speak.

Want one with your own slogan? That's a custom order, and custom orders are the whole business.

Start a custom order